Ethos, Pathos, Logos of the Mall

For my unit 1 project I sat in the mall (in a sitting area as well as the food court).  The ethos of these areas are pretty different.  For example, I sat in front of foot locker for a little bit which I think makes the ethical argument that they are a good store to buy athletic shoes from.  The emotional appeal is that there are pictures of guys with really ripped calf muscles, so maybe guys will want to buy the shoe because they think it will make their calves look swoll.  Some logical appeal I saw in the store was mostly just sale signs which had some shoes for 20% off, which is making the argument to buy from them rather then a competeing shoe store.  I saw a mostly younger crowd in this area.  I was also by the store Forever 21 which appeals to younger girls so they are making the ethical argument that they appeal to girls.  Logical appeal in this store I saw were for sale signs in the windows of the store which had various items for a certain percent off.  The store is using statistics to argue that people should come and buy in their store rather then in a competitors store.  The emotional appeal of Forever 21 were pictures of pretty girls in their display, because if girls see beauty in the advertisements it appeals to them because most girls want to look fashionable.  The next area I went to was the food court, which was filled with all sorts of people.  Basically anyone who was at the mall was in this area.  I didn't really see any particular pattern of people at different restauraunts in the area.  Logical appeal at most of the restauraunts wassome sort of combo deal to try and out do the restauraunts next to them, although most of the restauraunts had a different variety of food.  Ethical appeal of say Subway was their slogan "Eat Fresh" so they were making the argument that they were the healthiest place to get food from.  Emotional appeal were all those juicy looking foods they had up on the menus that made you want to go to each store.  Those shots they get of those cookies look incredible, makes you hungry as you watch everyone else get them.  Other then that I feel like I had a pretty successful trip to the mall.

In Class: Visuals

My attention was drawn right to the cigarette, because when you see someone smoking a cigarette it usually says something about the person. Also this is a little girl smoking this cigarette, so it says that she is rebellious or maybe making poor decisions. In our society smoking is frowned upon because of the negative effects of it, so when you see someone smoking a cigarette you usually have a negative attitude towards this person.
The image kind of has a focus on the cigarette because it's dead in the middle of the picture, and the lighting on it makes it like bright. And then the girl has a white dress on so all the focus is just right in the center. The girls face is really depressed looking and she has bags under her eyes. Looks like she might be in a park. Looks like there is someone in the background watching her. The girl smoking looks like she could be older, but then again the girl next to her is really young. She is standing like she wants to look like she is older. The lights at the top of the picture look like they are highlighting her. Maybe she is smoking because she wants to be the center of attention. She is in the center of the picture.
I would say the image is pretty sad, it looks like the girl is upset or mad. The other girl is standing with her hands at her hips, so maybe she is mad at the girl smoking the cigarette. The girl with the cigarette is holding it like she doesn't care. The colors are just black and white so it adds to the depressing feel of the picture.
The purpose of this image is draw on the emotions of the viewer. Maybe this girl is having troubles in her life and has turned to smoking cigarettes to deal with her issues. Supposed to make the viewer feel sorry for her, because this girl looks like she could use some help. The image name is Candy Cigarette so maybe its supposed to make a false assumption to the viewer.

In Class: Logos

I pretty much understood everything I read in chapter 4 about logos, but one thing I found particularly interesting was how logical appeal is not just stats and numbers. According to the book a good appeal to logos is also human experiences. When a lawyer calls on a reliable witness to testify against the defendent, the witnesses personal experience helps prove the lawyers point. I guess maybe a not so clear understanding is when the book talks about how interviews are logical appeal as well. I suppose when someone tells of a personal experience that is truthful, they show an argument of reason. The book uses a 60 minutes argument to show an example of it, where an interviewer is interviewing an arsonist who is arguing the label of eco-terrorist and saying that he was just protesting. His answers to the interviewers quests are arguments of reason, because he is stating and fact and then backing it up with a reason, which is what logos is all about I think. Stating a fact and then backing it up with support.