Wednesday, February 4, 2009
Ethos, Pathos, Logos of the Mall
For my unit 1 project I sat in the mall (in a sitting area as well as the food court). The ethos of these areas are pretty different. For example, I sat in front of foot locker for a little bit which I think makes the ethical argument that they are a good store to buy athletic shoes from. The emotional appeal is that there are pictures of guys with really ripped calf muscles, so maybe guys will want to buy the shoe because they think it will make their calves look swoll. Some logical appeal I saw in the store was mostly just sale signs which had some shoes for 20% off, which is making the argument to buy from them rather then a competeing shoe store. I saw a mostly younger crowd in this area. I was also by the store Forever 21 which appeals to younger girls so they are making the ethical argument that they appeal to girls. Logical appeal in this store I saw were for sale signs in the windows of the store which had various items for a certain percent off. The store is using statistics to argue that people should come and buy in their store rather then in a competitors store. The emotional appeal of Forever 21 were pictures of pretty girls in their display, because if girls see beauty in the advertisements it appeals to them because most girls want to look fashionable. The next area I went to was the food court, which was filled with all sorts of people. Basically anyone who was at the mall was in this area. I didn't really see any particular pattern of people at different restauraunts in the area. Logical appeal at most of the restauraunts wassome sort of combo deal to try and out do the restauraunts next to them, although most of the restauraunts had a different variety of food. Ethical appeal of say Subway was their slogan "Eat Fresh" so they were making the argument that they were the healthiest place to get food from. Emotional appeal were all those juicy looking foods they had up on the menus that made you want to go to each store. Those shots they get of those cookies look incredible, makes you hungry as you watch everyone else get them. Other then that I feel like I had a pretty successful trip to the mall.
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hey getto!
ReplyDeletei think you are doing a really great job with your observing! I also think that you have one of the more difficult spaces to analyze because there are so many different places in the mall that give off totally different appeals! But you seem to be doing a great job of distributing yourself among the observation places around the mall very equally. Keep up the great work jeff!
ps, i love your thoughts on forever 21 haha
Hey Jeff,
ReplyDeleteGood job analyzing those three areas of the mall. I think that would be a difficult space to observe but you seem to know what you're doing. I could see the food court as being a really tough place to figure out what types of people go to what restaurants. So which restaurant had the longest line? Do people buy into Subway's marketing? Good luck with the rest of your paper!
Jeff,
ReplyDeleteI really like this idea. When I read your posting I thought about how many different people you are going to see and how many different arguments each of these people make. I really like this topic because it will give you a lot a diverse things to write about. Good choice, I wish I had such a broad place to write about!
Jeff,
ReplyDeleteHey well it looks like you had some interesting things to see at the mall! I loved the fact that you commented on the "swoll" caves and that stores all promote that fact that you could be as "swoll" or sexy or as good looking if you buy there product I also think its interesting that we still keep buy the product (rather we believe it will do that to us or not. It looks like your place could get a little over whelming at times..maybe that's just because I am a super people watcher and I would get so caught up in the notion of watching people instead of spaces!
-Ashley T