Thursday, January 29, 2009

In Class: Ethical Appeal

I brought in a pack of cigarettes for my ethical appeal, because I figured it goes against some peoples ethics of tobacco use. It can show what type of character that somebody is. For example, someone may judge somebody else based on their tobacco use and say that they are unhealthy or don't care about other peoples health. Advertisements for anti smoking appeal to ethics because alot of times in their advertisements they make the tobacco industry come out as liars. Those truth commercials always have some fact that they say tobacco companies lied about, which is pretty much true so they have a good point, but it appeals to peoples ethics because most people know that smoking is wrong but they still do it, whether its because they can't quit or they just don't care. Even on the box itself, cigarettes have a surgeon's general warning which claims that cigarette smoke contains carbon monoxide and that women who are pregnant should not smoke. The point is cigarettes are bad for you and tobacco companies lie about their products so many people choose not to smoke because it goes against their ethics.

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